Volume 18, Issue 5 (12-2019)
TB 2019, 18(5): 15-26 |
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Ravanbakhsh F, Nourbakhsh P, Sepasi H, Kohandel M. Designing a Model of Effective Factors to Attract Women to Fitness Clubs by Emphasizing on Health Promotion Behaviors. TB 2019; 18 (5) :15-26
URL: http://tbj.ssu.ac.ir/article-1-2812-en.html
URL: http://tbj.ssu.ac.ir/article-1-2812-en.html
Islamic Azad University, Karaj Branch , Parivash.nourbakhsh2@gmail.com
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Designing a Model of Effective Factors to Attract Women to Fitness Clubs by Emphasizing on Health Promotion Behaviors
Fereshteh Ravanbakhsh(Ph.D.s)1, Parivash nourbakhsh(Ph.D.)2, Hossein Sepasi(Ph.D.)3, Mehdi Kohandel(Ph.D.)4
1.Ph.D. Student of Sport Management, Faculty of Physical Education and Sport Sciences, Islamic Azad University, Karaj Branch, Karaj, Iran.
2.Corresponding Author: Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Islamic Azad University, Karaj Branch, Karaj, Iran.
Email: Parivash.nourbakhsh2@gmail.com. Tel: 09166141932
3.Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Islamic Azad University, Karaj Branch, Karaj, Iran.
4. Associate Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Islamic Azad University, Karaj Branch, Karaj, Iran.
Abstrsct
Introduction: Regular physical activity is considered as the first priority in healthy lifestyle. Due to the importance and role of mobility and physical activity in women's lives, the main goal of this research was to design a model for attracting females to fitness clubs by emphasizing on the health promotion behaviors.
Methods: In this research, a combination of qualitative and quantitative methods was applied. The statistical population included all female clients of fitness clubs, who exercised in these centers for more than six previous months in Yazd. For sampling, a combination of cluster and relative methods was used. The research data were analyzed using the structural equation model through the Amos software version 23.
Results: Based on the findings of the exploratory factor analysis, three effective factors of environmental (design, facilities, and health), social (administrators, family), and services (planning, advertising, cost) were identified in attracting female clients to the fitness clubs in Yazd province. The results of the model's fitness indices showed a good fitness for the proposed model.
Conclusion: The findings suggest the physical fitness clubs to have more effective plans. The club managers are recommended to consider expectations of their clients, especially women and mothers to attract more customers to their clubs.
Keywords: Physical fitness, Health promotion, Attraction factors, Model design, Customers
The authors declared no conflict of interest.
References
1-Nilsaz M TE, Mazaheri M, Sohrabi F, Khezli M, Ghazanfari Z, et al. Study of Healthpromoting behaviors and Life Style among students of Dezful universities. Journal of Ilam University of Medical Sciences. 2013;20(5):168-75. [Persian]
2-Baheiraei A MM, Charandabi SM-A, Mohammadi E. Facilitators and inhibitors of health-promoting behaviors: the experience of Iranian women of reproductive age. International journal of preventive medicine. 2013;4(8):9-29.
3-Naghibi F GN, Esmaily H, Moharari F. The Relationship between Life Style and the Health Related Quality Of Life among the Girl Students of High Schools in Mashhad. The Iranian Journal of Obstetrics, Gynecology And Infertility. 2013;16(61):9-19. [Persian]
4-Qhahremani j, Moharramzadeh M, Saeidy S. Investigation barriers of sports participation of women teachers in Three educational levels in Marand city. Arsmb Journals. 2013;2(6):57-66. [Persian]
5-Yousefi B, Taheri HR, Shojaei V. A survey on the status of sports marketing through the Internet in Iran. Sports Research Journal. 2007;5(15):81-95.
6-Zhang W, Li Y. A study on consumer behavior of commercial health and fitness club-a case of consumers in liverpool. American Journal of Industrial and Business Management. 2014;4:58-69.
7-Biscaia R, Correia A, Diniz A. An examination of intentions of recommending fitness centers by user members. Revista de Educacao Fisica. 2014;20(4):24.
8-Mohammadnia A. Presenting Fuzzy Approach on Customer Satisfaction Measurement. Industrial management studies. 2007;15:51-85.
9-Moin al-Dini J, sanatkhah A. Socio-cultural factors affecting citizen's tendency to universal sport (case study: Kerman city). Urban Studies Journal. 2012;2:149-78.
10-Ehsani M, shamsipoor S. A Survey of Customers' Views on Women's Bodybuilding Salons in Isfahan. journal of sport management. 2005;25:139-45. [Persian]
11-Surujlal J, Dhurup M. Customer retention strategies in commercial health and fitness centers. International Conference on Advancements in Information Technology. 2011;20:22-37.
12- Hosseini S, Amirnejad S, Sarkeshik M. An Investigation of the Factors Influencing Purchasing Behavior of Customers of Sport Facilities in Region 2 of Tehran. new trends in sport management. 2016;4(14):23-35. [Persian]
13- Soleimani KH YB, Rahmani N. The Ranking of Management and Professional Factors of Sports Clubs of Private Sector in Kermanshah City. new trends in sport management. 2015;3(8):29-39. [Persian]
14-Yee W, Yeung RMW, Ma L. Drivers of customer satisfaction in the fitness club industry, Proceedings of the Academy of Marketing Conference Marketing Relevance, July 8-11, Academy of Marketing, Cardiff, UK. 2013.
15- Goodarzi M. surveying satisfaction effective factors on private women sports. Sport physiology and management investigation. 2011;4:53-60. [Persian]
Fereshteh Ravanbakhsh(Ph.D.s)1, Parivash nourbakhsh(Ph.D.)2, Hossein Sepasi(Ph.D.)3, Mehdi Kohandel(Ph.D.)4
1.Ph.D. Student of Sport Management, Faculty of Physical Education and Sport Sciences, Islamic Azad University, Karaj Branch, Karaj, Iran.
2.Corresponding Author: Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Islamic Azad University, Karaj Branch, Karaj, Iran.
Email: Parivash.nourbakhsh2@gmail.com. Tel: 09166141932
3.Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Islamic Azad University, Karaj Branch, Karaj, Iran.
4. Associate Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Islamic Azad University, Karaj Branch, Karaj, Iran.
Abstrsct
Introduction: Regular physical activity is considered as the first priority in healthy lifestyle. Due to the importance and role of mobility and physical activity in women's lives, the main goal of this research was to design a model for attracting females to fitness clubs by emphasizing on the health promotion behaviors.
Methods: In this research, a combination of qualitative and quantitative methods was applied. The statistical population included all female clients of fitness clubs, who exercised in these centers for more than six previous months in Yazd. For sampling, a combination of cluster and relative methods was used. The research data were analyzed using the structural equation model through the Amos software version 23.
Results: Based on the findings of the exploratory factor analysis, three effective factors of environmental (design, facilities, and health), social (administrators, family), and services (planning, advertising, cost) were identified in attracting female clients to the fitness clubs in Yazd province. The results of the model's fitness indices showed a good fitness for the proposed model.
Conclusion: The findings suggest the physical fitness clubs to have more effective plans. The club managers are recommended to consider expectations of their clients, especially women and mothers to attract more customers to their clubs.
Keywords: Physical fitness, Health promotion, Attraction factors, Model design, Customers
The authors declared no conflict of interest.
References
1-Nilsaz M TE, Mazaheri M, Sohrabi F, Khezli M, Ghazanfari Z, et al. Study of Healthpromoting behaviors and Life Style among students of Dezful universities. Journal of Ilam University of Medical Sciences. 2013;20(5):168-75. [Persian]
2-Baheiraei A MM, Charandabi SM-A, Mohammadi E. Facilitators and inhibitors of health-promoting behaviors: the experience of Iranian women of reproductive age. International journal of preventive medicine. 2013;4(8):9-29.
3-Naghibi F GN, Esmaily H, Moharari F. The Relationship between Life Style and the Health Related Quality Of Life among the Girl Students of High Schools in Mashhad. The Iranian Journal of Obstetrics, Gynecology And Infertility. 2013;16(61):9-19. [Persian]
4-Qhahremani j, Moharramzadeh M, Saeidy S. Investigation barriers of sports participation of women teachers in Three educational levels in Marand city. Arsmb Journals. 2013;2(6):57-66. [Persian]
5-Yousefi B, Taheri HR, Shojaei V. A survey on the status of sports marketing through the Internet in Iran. Sports Research Journal. 2007;5(15):81-95.
6-Zhang W, Li Y. A study on consumer behavior of commercial health and fitness club-a case of consumers in liverpool. American Journal of Industrial and Business Management. 2014;4:58-69.
7-Biscaia R, Correia A, Diniz A. An examination of intentions of recommending fitness centers by user members. Revista de Educacao Fisica. 2014;20(4):24.
8-Mohammadnia A. Presenting Fuzzy Approach on Customer Satisfaction Measurement. Industrial management studies. 2007;15:51-85.
9-Moin al-Dini J, sanatkhah A. Socio-cultural factors affecting citizen's tendency to universal sport (case study: Kerman city). Urban Studies Journal. 2012;2:149-78.
10-Ehsani M, shamsipoor S. A Survey of Customers' Views on Women's Bodybuilding Salons in Isfahan. journal of sport management. 2005;25:139-45. [Persian]
11-Surujlal J, Dhurup M. Customer retention strategies in commercial health and fitness centers. International Conference on Advancements in Information Technology. 2011;20:22-37.
12- Hosseini S, Amirnejad S, Sarkeshik M. An Investigation of the Factors Influencing Purchasing Behavior of Customers of Sport Facilities in Region 2 of Tehran. new trends in sport management. 2016;4(14):23-35. [Persian]
13- Soleimani KH YB, Rahmani N. The Ranking of Management and Professional Factors of Sports Clubs of Private Sector in Kermanshah City. new trends in sport management. 2015;3(8):29-39. [Persian]
14-Yee W, Yeung RMW, Ma L. Drivers of customer satisfaction in the fitness club industry, Proceedings of the Academy of Marketing Conference Marketing Relevance, July 8-11, Academy of Marketing, Cardiff, UK. 2013.
15- Goodarzi M. surveying satisfaction effective factors on private women sports. Sport physiology and management investigation. 2011;4:53-60. [Persian]
Type of Study: Research |
Subject:
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Received: 2019/04/14 | Accepted: 2019/10/21 | Published: 2020/04/26
Received: 2019/04/14 | Accepted: 2019/10/21 | Published: 2020/04/26
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