Introduction: Health investigations require a wide and continuous range of studies over physical and moral aspects of humans. Health is feeding good and not being sick. Many factors affect the sustainability of health; one of the important factors is cognitive (memory) factors since  episodic memory plays on important role in recording a person’s personal experience related to time and place. Memory bias includes positive or negative orientation and more or less recall. So, the purpose of this study was to examine this orientation and its relationship with public health.
Methods: The causal-comparative or causal method was applied to conduct this study; in other words,  the reasons had happened previously and researcher could not manipulate them. The research data were collected from healthy and unhealthy people by Williams test and then analysis of variance (ANOVA) was used to analyze the data.
Results: Memory is a cognitive function that plays an important role in individual activities. Any wrongdoing in the memory system, including bias can provide the context for other cognitive functions and threaten the public health. Therefore, it can be concluded that the intellectual functions of individuals affect their mental and behavioral performance.
Conclusion: Intellectual functions of individuals affect their behavioral performance orientation.
 

Keywords: Bias (orientation), General health, Obsession, Episodic memory

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